Target Outcome

Understanding the Product

The Target Outcome is the measurable result your product should achieve for the business or user. Before designing anything, you must define what success looks like.

A clear target outcome answers: "What will change in the real world because of this product?"

Good example: "Reduce customer support tickets by 30%"
Bad example: "Make a better dashboard"

Quiz

Pass: 3/3 correct

1. A target outcome should answer which question?

2. Which is a properly defined target outcome?

3. The best products align user outcomes with:

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