Foundational
Business Model Canvas
Understanding the Product
The Business Model Canvas (Alexander Osterwalder) is a one-page strategic tool that maps out how a business creates, delivers, and captures value. It has 9 building blocks.
For UX designers, understanding the business model is essential — it reveals who the users are, what value they receive, and how the business sustains itself.
The canvas connects user needs (Value Proposition) with business viability (Revenue Streams).
Quiz
Pass: 3/3 correct1. The Business Model Canvas was created by:
2. How many building blocks does the Business Model Canvas have?
3. Which canvas block directly informs UX personas?