Foundational
Create User Personas
Understanding the Product
User personas are fictional characters representing your target users, based on real research data. They help teams empathize with users and make consistent design decisions.
A good persona includes: name, photo, demographics, goals, frustrations, behaviors, context of use, and a quote that captures their mindset.
Caution: Personas based on assumptions are dangerous. They must be grounded in real user research — interviews, surveys, analytics.
Quiz
Pass: 3/3 correct1. User personas must be grounded in:
2. How many personas should a project ideally have?
3. Which modern alternative to personas focuses on what users are trying to accomplish?