Deploy Strong Authority on Subject
UX Best Practices
Deploying strong authority means showing users that your product or content comes from a credible, expert source. People are more likely to trust and act on information from perceived authorities.
Cialdini's Authority Principle: People follow the lead of credible, knowledgeable experts.
In UX: Display credentials, expert endorsements, media logos, certifications, and data sources prominently.
Quiz
Pass: 3/3 correct1. Cialdini's Authority Principle states that people:
2. Authority signals should be placed near:
3. Which is NOT an ethical guideline for authority signals?