Frame Text to Avoid Temporal Myopia
UX Best Practices
Temporal myopia (present bias) is people's tendency to overvalue immediate rewards and undervalue future benefits. Framing text to combat this means making future outcomes feel vivid and immediate.
Instead of: "Save $200 per year" (abstract, distant)
Try: "That's $16 this month — enough for lunch every Friday" (concrete, immediate)
The goal is to make long-term benefits feel as real and tangible as short-term ones.
Quiz
Pass: 3/3 correct1. Temporal myopia (present bias) is the tendency to:
2. Instead of 'Save $2,400/year,' a better frame would be:
3. Making long-term benefits feel vivid involves: