Foundational
Behavior Design
Human Decision Making
Behavior Design is a systematic approach to creating products that help people do things they already want to do. It combines behavioral science, UX design, and product strategy.
The core philosophy: Don't try to motivate unmotivated people. Instead, make desired behaviors easier and find the right moment to prompt action.
Behavior Design focuses on tiny habits — small actions that, when triggered correctly, become automatic over time.
Quiz
Pass: 3/3 correct1. What is the core philosophy of Behavior Design?
2. In the Tiny Habits method, a new habit should be anchored to:
3. How long should a 'tiny habit' take?