Call to Action
Prototyping
A Call to Action (CTA) is a design element that prompts users to take a specific action. It's the most critical element on any page — the thing you most want users to do.
Effective CTAs: Clear, action-oriented text + visually prominent button + strategic placement.
Examples: "Start Free Trial," "Add to Cart," "Get Started," "Download Now." Note: all use action verbs, not vague labels like "Submit" or "Click Here."
Quiz
Pass: 3/3 correct1. Effective CTA text should start with:
2. How many primary CTAs should appear per screen?
3. Which is a better CTA label than 'Submit'?