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Prime User-Relevant Associations

UX Best Practices

Priming is a psychological effect where exposure to one stimulus influences response to a subsequent stimulus. In UX, you can prime users by strategically presenting images, words, colors, or experiences before asking them to act.

Example: Showing success stories before asking users to start a challenge. Showing happy customer photos before showing the pricing page.

Priming sets the mental context for decision-making.

Quiz

Pass: 3/3 correct

1. Priming in UX involves:

2. Showing success stories before asking users to start a challenge is an example of:

3. An ethical rule for priming is: