CREATE Action Funnel

Human Decision Making

The CREATE Action Funnel describes the mental steps a user goes through before taking action. Each step is a potential drop-off point:

Cue → Reaction → Evaluation → Ability → Timing → Execution

Designers must ensure each stage is addressed to guide users from noticing something to actually doing it.

Pass: 3/3 correct

1. What does the CREATE acronym stand for in the CREATE Action Funnel?

2. At which stage does the user have an immediate gut reaction?

3. The Evaluation stage involves what kind of thinking?