Making it Incidental

Behavior Change Strategies

Making it incidental means embedding the desired behavior into something the user is already doing, so it happens as a natural byproduct rather than a separate effort.

The user doesn't have to think "I need to do X." Instead, X happens automatically as part of their existing workflow.

Example: Rounding up purchases to the nearest dollar and saving the difference (Acorns app). The saving happens incidentally during normal spending.

Quiz

Pass: 3/3 correct

1. Making behavior incidental means:

2. The Acorns app is an example because it:

3. When behavior is truly incidental, what becomes irrelevant?

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