Course/UX Best Practices/Avoid Choice Overload

Avoid Choice Overload

UX Best Practices

Choice overload (paradox of choice) occurs when too many options lead to decision paralysis, decreased satisfaction, and even choosing nothing at all.

The famous jam study: When given 24 jam samples, 3% of shoppers bought. With 6 samples, 30% bought. More choices = fewer purchases.

For UX: Curate options, provide recommendations, use progressive disclosure, and default to the most common choice.

Quiz

Pass: 3/3 correct

1. In the famous jam study, how many samples led to the highest purchase rate?

2. The ideal number of options to present is:

3. Apple's strategy of offering 3 iPhone tiers demonstrates:

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