Foundational
Cheating
Behavior Change Strategies
In behavior design, cheating refers to shortcuts users take to achieve the reward without completing the intended behavior. Understanding cheating helps designers build more robust behavior loops.
Users cheat when the effort-to-reward ratio feels too high, or when the system makes it easy to game the rules.
Design implication: Either make the intended behavior genuinely rewarding, or design systems where the shortcut IS the desired behavior.
Quiz
Pass: 3/3 correct1. In behavior design, 'cheating' refers to:
2. If users consistently cheat your system, what does that suggest?
3. Which is a design response to cheating?