BJ Fogg's Behavior Model
Human Decision Making
BJ Fogg's Behavior Model states that behavior happens when three elements converge at the same moment: Motivation, Ability, and a Prompt (B = MAP).
If any element is missing, the behavior won't occur. High motivation can compensate for low ability, and vice versa. The prompt is the trigger that initiates action.
Key takeaway: To change behavior, you can increase motivation, make the action easier, or ensure a well-timed prompt.
Quiz
Pass: 3/4 correct1. What are the three elements in BJ Fogg's Behavior Model (B = MAP)?
2. Which type of prompt is designed for users who have low motivation?
3. According to Fogg, which factor is NOT one of the six elements affecting ability (simplicity)?
4. If a user is motivated and able but doesn't act, what is most likely missing?